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Ctrl + Shift Newsletter

The newsletter for leaders looking to step up, not out.

Proven systems, mindset shifts, and scaling tactics to help you reclaim your time and 10x your impact.

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Archive

Fix your sales-to-delivery handovers in 15 minutes

Fix your sales-to-delivery handovers in 15 minutes

Stop starting new client relationships with broken promises and confusion. This tactic creates a non-negotiable checklist to standardise the critical information passed from your sales to your delivery team.

Tom Sowerby
Tom Sowerby
Are you the fox or the hedgehog?

Are you the fox or the hedgehog?

Your business is drowning in "good" opportunities, which is precisely why you're failing to achieve great results. It's time to find your Hedgehog.

Tom Sowerby
Tom Sowerby
Get useful agency performance reports with this “Results First” structure

Get useful agency performance reports with this “Results First” structure

Are your agency reports a sea of confusing jargon like 'impressions' and 'clicks'? Do you get to the end of a meeting and still not know if you're winning? This tactic forces your agency to adopt "business first" reporting.

Tom Sowerby
Tom Sowerby
The billion-dollar question: "What if you had to franchise?"

The billion-dollar question: "What if you had to franchise?"

You have no intention of franchising your business. But what if you built it as if you did? It's the ultimate secret to scale.

Tom Sowerby
Tom Sowerby
Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

This 15-minute exercise quickly reveals where your most valuable resource - your own time and energy! - is actually going, pointing you towards the area of greatest pain and therefore your most strategic first hire.

Tom Sowerby
Tom Sowerby
The most important question a leader can ask

The most important question a leader can ask

It's not "How do I do this?" It's "Who can do this for me?" This one shift changes everything.

Tom Sowerby
Tom Sowerby
Prevent new tech failure with this 30-minute meeting

Prevent new tech failure with this 30-minute meeting

Stop buying expensive "shelf-ware". Use this pre-purchase huddle to surface resistance and gain team buy-in BEFORE you spend a dollar.

Tom Sowerby
Tom Sowerby
The most dangerous word in your company culture

The most dangerous word in your company culture

You think you're building a "family." But what happens when you have to choose between being their mate or their leader?

Tom Sowerby
Tom Sowerby
Overcome team resistance to new tools & tech with this 3-step script

Overcome team resistance to new tools & tech with this 3-step script

This is a simple, empathetic conversation script to frame automation as a tool that helps your employees, not replaces them.

Tom Sowerby
Tom Sowerby
Why the optimists didn't survive the POW camp

Why the optimists didn't survive the POW camp

You believe you'll succeed. It’s the fire that got you started and the fuel that keeps you going. But what if that belief is the very thing stopping you from seeing the iceberg right ahead?

Tom Sowerby
Tom Sowerby