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The newsletter for leaders looking to step up, not out. Twice a week, we share proven systems, mindset shifts, and scaling tactics to help you reclaim your time and 10x your impact.

Customer Onboarding

Fix your sales-to-delivery handovers in 15 minutes

Jun 10, 2025

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3 min read

Fix your sales-to-delivery handovers in 15 minutes

Stop starting new client relationships with broken promises and confusion. This tactic creates a non-negotiable checklist to standardise the critical information passed from your sales to your delivery team.

Tom Sowerby

Freedom Friday

Jun 6, 2025

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3 min read

Are you the fox or the hedgehog?

Your business is drowning in "good" opportunities, which is precisely why you're failing to achieve great results. It's time to find your Hedgehog.

Tom Sowerby

Agency Management

Get useful agency performance reports with this “Results First” structure

Jun 3, 2025

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3 min read

Get useful agency performance reports with this “Results First” structure

Are your agency reports a sea of confusing jargon like 'impressions' and 'clicks'? Do you get to the end of a meeting and still not know if you're winning? This tactic forces your agency to adopt "business first" reporting.

Tom Sowerby

Freedom Friday

The billion-dollar question: "What if you had to franchise?"

May 30, 2025

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3 min read

The billion-dollar question: "What if you had to franchise?"

You have no intention of franchising your business. But what if you built it as if you did? It's the ultimate secret to scale.

Tom Sowerby

Hiring & Team Structure

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

May 27, 2025

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3 min read

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

This 15-minute exercise quickly reveals where your most valuable resource - your own time and energy! - is actually going, pointing you towards the area of greatest pain and therefore your most strategic first hire.

Tom Sowerby

Freedom Friday

The most important question a leader can ask

May 23, 2025

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3 min read

The most important question a leader can ask

It's not "How do I do this?" It's "Who can do this for me?" This one shift changes everything.

Tom Sowerby