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Tactical Tuesday

Tools, tips and actionable tactics you can implement today

Customer Onboarding

+1

Fix your sales-to-delivery handovers in 15 minutes

Jun 10, 2025

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3 min read

Fix your sales-to-delivery handovers in 15 minutes

Stop starting new client relationships with broken promises and confusion. This tactic creates a non-negotiable checklist to standardise the critical information passed from your sales to your delivery team.

Tom Sowerby
Tom Sowerby

Agency Management

+1

Get useful agency performance reports with this “Results First” structure

Jun 3, 2025

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3 min read

Get useful agency performance reports with this “Results First” structure

Are your agency reports a sea of confusing jargon like 'impressions' and 'clicks'? Do you get to the end of a meeting and still not know if you're winning? This tactic forces your agency to adopt "business first" reporting.

Tom Sowerby
Tom Sowerby

Hiring & Team Structure

+1

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

May 27, 2025

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3 min read

Sales, ops or admin? Identify your next critical hire with this 3-step time & energy audit

This 15-minute exercise quickly reveals where your most valuable resource - your own time and energy! - is actually going, pointing you towards the area of greatest pain and therefore your most strategic first hire.

Tom Sowerby
Tom Sowerby

Automation & Efficiency

+1

Prevent new tech failure with this 30-minute meeting

May 20, 2025

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4 min read

Prevent new tech failure with this 30-minute meeting

Stop buying expensive "shelf-ware". Use this pre-purchase huddle to surface resistance and gain team buy-in BEFORE you spend a dollar.

Tom Sowerby
Tom Sowerby

Automation & Efficiency

+1

Overcome team resistance to new tools & tech with this 3-step script

May 13, 2025

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3 min read

Overcome team resistance to new tools & tech with this 3-step script

This is a simple, empathetic conversation script to frame automation as a tool that helps your employees, not replaces them.

Tom Sowerby
Tom Sowerby

Ctrl + Shift

The newsletter for leaders looking to step up, not out. Twice a week, we share proven systems, mindset shifts, and scaling tactics to help you reclaim your time and 10x your impact.

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